Joanna Landau realized countries are like people – they have a personality. To change Israel’s brand perception in the world, we need to find new ways to share its unique story and value proposition. For over a decade, Landau has been leading Vibe Israel, a nonprofit that offers new ways to engage with and understand Israel.

Join her in conversation with AJU’s President, Dr. Jeffrey Herbst, as she shares her personal journey that led her to develop a rebranding campaign for a country while battling indifference toward antisemitism worldwide.

Jewish Luminaries: Joanna Landau and the Quest to Rebrand Israel

Meet the entrepreneur who wants to transform Israel’s brand perception worldwide.

Jewish Luminaries: Joanna Landau and the Quest to Rebrand Israel

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